GB/T 46691-2025

Active

Brand evaluation—Implementation and reporting

品牌评价 实施与报告

Standard Type
GBT
ICS
03.140
CCS
A00
Status
Active
Issue Date
2025-10-31
Implementation
2025-10-31
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局 国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for conducting brand evaluations and structuring the resulting reports, specifying principles, processes, and content requirements. It is applied by organizations, certification bodies, and consulting firms in China to assess brand value across industries, supporting strategic decision-making and external communication. The standard ensures consistency and comparability in brand valuation practices, particularly for companies seeking to demonstrate brand strength to investors or regulators.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services
Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.