GB/T 29188-2012
AbolishedBrand valuation - Multi-cycle excess earnings method
品牌评价 多周期超额收益法
Application Summary AI generated
This standard specifies a method for calculating the monetary value of a brand by projecting its future excess earnings over multiple business cycles. It is applied in China for brand valuation in contexts such as mergers and acquisitions, trademark licensing, financial reporting, and legal disputes. The method is used by valuation professionals, corporate finance departments, and intellectual property agencies to assess brand assets across various industries.
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Brand valuation—Mechanical equipment manufacturing industry
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.