GB/T 29186-2012

Abolished

Brand value - Elements

品牌价值要素

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Abolished

Issue Date

2012-12-10

Implementation

2013-03-01

Centralized Committee

市场监管总局

Issuing Authority

中华人民共和国国家质量监督检验检疫总局、中国国家标准化管理委员会

Application Summary AI generated

This standard defines the key elements that constitute brand value, such as brand awareness, reputation, and loyalty, providing a framework for evaluating and managing brand assets. It is primarily applied in the service industry, including sectors like finance, tourism, and consulting, to guide brand valuation and strategic development. The standard is used by enterprises and evaluation agencies to systematically assess brand strength and market performance.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services GB/T 31281-2014 Brand valuation—Petroleum and chemical industry

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.