GB/T 29185-2012

Abolished

Brand value - Vocabulary

品牌价值术语

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Abolished

Issue Date

2012-12-10

Implementation

2013-03-01

Centralized Committee

市场监管总局

Issuing Authority

中华人民共和国国家质量监督检验检疫总局、中国国家标准化管理委员会

Application Summary AI generated

This standard defines key terminology related to brand value, including concepts such as brand equity, brand valuation, and brand performance. It is applied in China across industries for consistent communication in brand management, financial reporting, and marketing analysis. The vocabulary supports professionals in evaluating and comparing brand assets in both domestic and international business contexts.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services GB/T 31281-2014 Brand valuation—Petroleum and chemical industry

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.