GB/T 31282-2014
ActiveBrand valuation—Internet and related services
品牌价值评价 互联网及相关服务
Application Summary AI generated
This standard provides a framework for evaluating the brand value of enterprises in the internet and related services sector, including e-commerce, online media, and digital platforms. It is applied in China for financial reporting, mergers and acquisitions, and strategic brand management within the internet industry. The standard ensures consistent and comparable brand valuation methodologies for companies operating in this rapidly evolving digital services context.
Related Standards
GB/T 29187-2012
Brand valuation - Requirements for monetary brand valuation
GB/T 29188-2012
Brand valuation - Multi-cycle excess earnings method
GB/T 29186-2012
Brand value - Elements
GB/T 29185-2012
Brand value - Vocabulary
GB/T 31285-2014
Brand valuation—Catering industry
GB/T 31284-2014
Brand valuation—Tourism
GB/T 31283-2014
Brand valuation—Mechanical equipment manufacturing industry
GB/T 31281-2014
Brand valuation—Petroleum and chemical industry
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