GB/T 29187-2012
ActiveBrand valuation - Requirements for monetary brand valuation
品牌评价 品牌价值评价要求
Application Summary AI generated
This standard specifies the requirements for conducting monetary valuations of brands, including principles, approaches, and reporting. It is applied in China by enterprises, financial institutions, and valuation agencies to assess brand worth for purposes such as mergers, acquisitions, licensing, and financial reporting. The standard provides a consistent framework for brand valuation across industries, ensuring comparability and reliability in commercial transactions and asset management.
Related Standards
GB/T 29188-2012
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GB/T 29186-2012
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GB/T 29185-2012
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Brand valuation—Tourism
GB/T 31283-2014
Brand valuation—Mechanical equipment manufacturing industry
GB/T 31282-2014
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.