GB/T 42232-2022

Active

Brand evaluation—Diversified companies

品牌价值评价多元化经营企业

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Active

Issue Date

2022-12-30

Implementation

2022-12-30

Centralized Committee

国家标准委

Issuing Authority

国家市场监督管理总局、国家标准化管理委员会

Application Summary AI generated

GB/T 42232-2022 provides a framework for evaluating the brand value of diversified companies—those operating across multiple industries or product lines. It is applied in corporate branding, mergers and acquisitions, and financial reporting contexts to assess how a company’s brand portfolio contributes to overall market position and intangible asset valuation. The standard is particularly relevant for large conglomerates, holding companies, and multinational enterprises in China that need a systematic method for brand performance benchmarking and strategic decision-making.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.