GB/T 39906-2021

Active

Requirements on brand management

品牌管理要求

Standard Type
GBT
ICS
03.140
CCS
A00
Status
Active
Issue Date
2021-03-09
Implementation
2021-10-01
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard specifies the fundamental requirements and processes for establishing, implementing, maintaining, and improving a brand management system within an organization. It is applied across various industries and sectors in China to guide enterprises and institutions in systematically managing their brand value, covering brand strategy, identity, communication, and performance evaluation. The standard serves as a framework for organizations seeking to enhance brand competitiveness and for third-party certification bodies conducting brand management system audits.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services
Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.