GB/T 39904-2021

Active

Guidance for regional brand cultivation and construction

区域品牌培育与建设指南

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Active

Issue Date

2021-03-09

Implementation

2021-10-01

Centralized Committee

国家标准委

Issuing Authority

国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for developing and strengthening regional brands, such as those for geographic areas or industrial clusters. It is applied by local governments, industry associations, and enterprises in China to systematically plan, cultivate, and manage the reputation of products or services associated with a specific region. The guidance supports economic development and market competitiveness by establishing unified quality, cultural, and promotional standards for regional offerings.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.