GB/T 39870-2021

Active

Brand valuation—Automobile manufacturing industry

品牌价值评价 汽车制造业

Standard Type
GBT
ICS
03.140
CCS
A00
Status
Active
Issue Date
2021-03-09
Implementation
2021-10-01
Centralized Committee
市场监管总局
Issuing Authority
国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for evaluating the brand value of companies within the automobile manufacturing industry. It is applied by automotive enterprises, valuation agencies, and financial institutions in China for brand asset assessment, mergers and acquisitions, and strategic brand management. The standard specifies calculation models and evaluation indicators tailored specifically to the automotive sector's production and market characteristics.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services
Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.