GB/T 39869-2021

Active

Brand evaluation—Tourist destination

品牌评价旅游目的地

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Active

Issue Date

2021-03-09

Implementation

2021-10-01

Centralized Committee

国家标准委

Issuing Authority

国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

GB/T 39869-2021 provides a framework for evaluating the brand value of tourist destinations, including natural scenic areas, cultural heritage sites, and urban tourism zones. It establishes criteria for assessing brand recognition, reputation, and management effectiveness, primarily used by tourism authorities, destination management organizations, and certification bodies in China. The standard supports strategic planning, marketing optimization, and quality improvement in the tourism industry.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.