GB/T 39073-2020

Active

Brand evaluation—Core metadata specification

品牌评价核心元数据规范

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Active

Issue Date

2020-07-21

Implementation

2021-02-01

Centralized Committee

国家标准委

Issuing Authority

国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard specifies the core metadata elements, their definitions, and structural requirements for brand evaluation. It is applied in China by organizations conducting brand value assessments, certification bodies, and market research firms to ensure consistent and comparable data collection across industries. The specification supports the creation of standardized brand databases and facilitates automated data exchange in brand-related information systems.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.