GB/T 39071-2020

Active

Brand evaluation—Guidelines for consumer perception measuring

品牌评价 消费者感知测量指南

Standard Type
GBT
ICS
03.140
CCS
A00
Status
Active
Issue Date
2020-07-21
Implementation
2021-02-01
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a structured framework for measuring how consumers perceive a brand, covering dimensions such as awareness, image, quality, and loyalty. It is applied by enterprises, market research agencies, and brand evaluation organizations in China to conduct consumer surveys and assess brand equity for products or services. The guidelines support brand management, marketing strategy development, and third-party brand valuation in both domestic and international markets.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services
Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.