GB/T 39068-2020

Active

Brand valuation—Exhibition industry

品牌价值评价 展览业

Standard Type
GBT
ICS
03.140
CCS
A00
Status
Active
Issue Date
2020-07-21
Implementation
2021-02-01
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for evaluating the brand value of enterprises and projects within the exhibition industry, covering trade fairs, expositions, and conferences. It is applied by exhibition organizers, industry associations, and valuation agencies in China to assess brand strength, financial performance, and market influence for strategic management, investment, and marketing purposes. The standard supports brand building and competitive benchmarking specifically within the Chinese exhibition sector.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services
Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.