GB/T 31279-2014

Active

Brand valuation—Household appliance manufacturing industry

品牌价值评价 家用电器制造业

Standard Type
GBT
ICS
03.140
CCS
A00
Status
Active
Issue Date
2014-09-30
Implementation
2014-12-01
Centralized Committee
市场监管总局
Issuing Authority
中华人民共和国国家质量监督检验检疫总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a specific methodology for evaluating the brand value of companies within the household appliance manufacturing industry. It is applied by Chinese enterprises, financial institutions, and government agencies to assess brand strength and financial performance for purposes such as mergers, acquisitions, and investment decisions. The standard ensures consistent and comparable brand valuation practices across the sector.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.