GB/T 31278-2026
UpcomingBrand valuation—Apparel, footwear and hat industry
品牌价值评价 纺织服装、鞋、帽业
Application Summary AI generated
This standard provides a framework for evaluating the brand value of companies within the apparel, footwear, and hat industries in China. It is applied by businesses, financial analysts, and marketing professionals to assess brand strength and financial performance for purposes such as mergers, acquisitions, licensing, and strategic brand management. The standard is specifically used in the Chinese domestic market to ensure consistent and comparable brand valuation practices across these consumer goods sectors.
Related Standards
GB/T 29187-2012
Brand valuation - Requirements for monetary brand valuation
GB/T 29188-2012
Brand valuation - Multi-cycle excess earnings method
GB/T 29186-2012
Brand value - Elements
GB/T 29185-2012
Brand value - Vocabulary
GB/T 31285-2014
Brand valuation—Catering industry
GB/T 31284-2014
Brand valuation—Tourism
GB/T 31283-2014
Brand valuation—Mechanical equipment manufacturing industry
GB/T 31282-2014
Brand valuation—Internet and related services
Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.