GB/T 31278-2014

Active

Brand valuation—Apparel，shoe and hat industry

品牌价值评价纺织服装、鞋、帽业

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Active

Issue Date

2014-09-30

Implementation

2014-12-01

Centralized Committee

市场监管总局

Issuing Authority

中华人民共和国国家质量监督检验检疫总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for evaluating the brand value of companies within the apparel, shoe, and hat industries. It is applied by enterprises, industry associations, and valuation agencies in China to assess brand strength and financial performance for purposes such as mergers, licensing, and strategic management. The standard ensures consistent and comparable brand valuation methods specific to these consumer goods sectors.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.