GB/T 31277-2022

Active

Brand valuation—Retail industry

品牌价值评价零售业

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Active

Issue Date

2022-04-15

Implementation

2022-11-01

Centralized Committee

国家标准委

Issuing Authority

国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for evaluating the monetary value of brands specifically within the retail industry, covering both online and offline retail enterprises. It is applied by brand owners, investors, and valuation agencies to assess brand strength and financial performance for purposes such as mergers, acquisitions, licensing, and financial reporting. The standard ensures consistent and comparable brand valuation methodologies across China's retail sector.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.