GB/T 31277-2014

Abolished

Brand valuation—Retail industry

品牌价值评价零售业

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Abolished

Issue Date

2014-09-30

Implementation

2014-12-01

Centralized Committee

市场监管总局

Issuing Authority

中华人民共和国国家质量监督检验检疫总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for evaluating the monetary value of brands specifically within the retail industry. It is applied by retail enterprises, valuation agencies, and financial institutions in China to assess brand strength, market performance, and customer loyalty for purposes such as mergers, acquisitions, or brand management. The standard ensures consistent and comparable brand valuation practices across retail sectors like supermarkets, department stores, and e-commerce platforms.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.