GB/T 31045-2025
ActiveBrand valuation—Agricultural products
品牌价值评价 农产品
Application Summary AI generated
This standard specifies the methodology and requirements for evaluating the brand value of agricultural products, including crops, livestock, and aquatic products. It is applied by certification bodies, agricultural enterprises, and government agencies in China to assess brand strength, market performance, and quality assurance for products like rice, tea, and fresh produce. The standard supports brand management, investment decisions, and consumer trust in the agricultural sector.
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