GB/T 31045-2014
AbolishedBrand valuation―Agricultural products
品牌价值评价 农产品
Application Summary AI generated
This standard provides a framework for evaluating the brand value of agricultural products, including crops, livestock, and aquatic goods. It is applied by Chinese certification bodies, agribusinesses, and marketing agencies to quantify brand equity for purposes such as investment, mergers, and market positioning. The standard supports quality branding initiatives in China's agricultural sector, helping producers and regulators assess intangible asset worth.
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