GB/T 31044-2014
ActiveBrand valuation―Banking and insurance industry
品牌价值评价 银行与保险业
Application Summary AI generated
This standard specifies the methodology and requirements for evaluating the brand value of enterprises in the banking and insurance industries. It is applied by financial institutions, valuation agencies, and regulatory bodies in China to assess intangible asset worth for mergers, acquisitions, or reporting purposes. The standard ensures consistent and comparable brand valuation practices within these specific service sectors.
Related Standards
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GB/T 29188-2012
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GB/T 29186-2012
Brand value - Elements
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Brand value - Vocabulary
GB/T 31285-2014
Brand valuation—Catering industry
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Brand valuation—Tourism
GB/T 31283-2014
Brand valuation—Mechanical equipment manufacturing industry
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Brand valuation—Internet and related services
Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.