GB/T 31043-2014
AbolishedBrand value―Requirements for technology innovation evaluation
品牌价值 技术创新评价要求
Application Summary AI generated
This standard specifies the principles, indicators, and evaluation methods for assessing the contribution of technological innovation to brand value. It is applied by enterprises, certification bodies, and brand valuation agencies in China to quantify how R&D investment, patent portfolios, and innovation management impact a brand's market worth. The standard is particularly relevant for manufacturing and technology firms seeking to demonstrate the financial return of their innovation activities during brand valuation or strategic planning.
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