GB/T 31042-2014
AbolishedBrand value―Requirements for service evaluation
品牌价值 服务评价要求
Application Summary AI generated
GB/T 31042-2014 specifies requirements for evaluating the brand value of service-oriented organizations, focusing on criteria such as service quality, customer satisfaction, and brand influence. It is applied in industries like hospitality, retail, and professional services to guide internal brand audits or third-party assessments. The standard supports procurement professionals in selecting service providers with strong brand performance and helps engineers design service evaluation frameworks.
Related Standards
GB/T 29187-2012
Brand valuation - Requirements for monetary brand valuation
GB/T 29188-2012
Brand valuation - Multi-cycle excess earnings method
GB/T 29186-2012
Brand value - Elements
GB/T 29185-2012
Brand value - Vocabulary
GB/T 31285-2014
Brand valuation—Catering industry
GB/T 31284-2014
Brand valuation—Tourism
GB/T 31283-2014
Brand valuation—Mechanical equipment manufacturing industry
GB/T 31282-2014
Brand valuation—Internet and related services
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