GB/T 29186.6-2021

This standard specifies the classification, evaluation principles, and methods for assessing intangible brand value elements, such as brand reputation, intellectual property, and customer loyalty. It is applied in China by enterprises, brand consultancies, and certification bodies to systematically evaluate and manage the non-physical assets contributing to a brand's overall worth. The standard supports brand valuation in industries like consumer goods, services, and technology, particularly for strategic planning and marketing audits.