GB/T 29186.5-2021

Active

Evaluation of brand value elements—Part 5：Service elements

品牌价值要素评价第5部分：服务要素

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Active

Issue Date

2021-04-30

Implementation

2021-11-01

Centralized Committee

国家标准委

Issuing Authority

国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard specifies the evaluation principles, indicators, and methods for assessing service-related elements that contribute to brand value. It is applied by enterprises and organizations across service industries, such as hospitality, logistics, and consulting, to systematically measure and improve service quality, customer satisfaction, and brand competitiveness. The standard supports brand valuation and management decisions in both domestic and international market contexts.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.