GB/T 29186.3-2021

Active

Evaluation of brand value elements—Part 3：Quality elements

品牌价值要素评价第3部分：质量要素

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Active

Issue Date

2021-04-30

Implementation

2021-11-01

Centralized Committee

国家标准委

Issuing Authority

国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for evaluating the quality elements that contribute to brand value, specifically focusing on product or service quality, reliability, and consistency. It is applied by Chinese enterprises and certification bodies to assess and quantify how quality factors influence overall brand equity, supporting brand management and strategic decision-making. The standard is particularly relevant for service industries and manufacturing sectors seeking to benchmark and improve their brand performance through quality metrics.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.