GB/T 29186.2-2021

Active

Evaluation of brand value elements—Part 2：Tangible elements

品牌价值要素评价 第2部分：有形要素

Standard Type
GBT
ICS
03.140
CCS
A00
Status
Active
Issue Date
2021-04-30
Implementation
2021-11-01
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard specifies the evaluation principles, indicators, and methods for assessing tangible brand value elements such as product quality, design, packaging, and physical assets. It is applied by Chinese enterprises and certification bodies to quantify the material and financial contributions to brand equity, particularly for consumer goods and manufacturing industries. The standard supports brand valuation in contexts like mergers, financial reporting, and marketing strategy development.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services
Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.