GB/T 29185-2021

Active

Brand—Vocabulary

品牌术语

Standard Type

GBT

ICS

03.140

CCS

A00

Status

Active

Issue Date

2021-10-11

Implementation

2022-02-01

Centralized Committee

国家标准委

Issuing Authority

国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard defines key terminology related to brand management, including concepts like brand value, brand equity, and brand strategy. It is applied in China across industries for consistent communication in brand evaluation, marketing, and intellectual property management. The vocabulary supports professionals in services, manufacturing, and commerce when developing, measuring, or auditing brand-related activities.

Related Standards

GB/T 29187-2012 Brand valuation - Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation - Multi-cycle excess earnings method GB/T 29186-2012 Brand value - Elements GB/T 29185-2012 Brand value - Vocabulary GB/T 31285-2014 Brand valuation—Catering industry GB/T 31284-2014 Brand valuation—Tourism GB/T 31283-2014 Brand valuation—Mechanical equipment manufacturing industry GB/T 31282-2014 Brand valuation—Internet and related services

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.