GB/T 42509-2023
ActiveQuality management—Guidelines for customer experience management
质量管理 顾客体验管理指南
Application Summary AI generated
This standard provides guidelines for organizations to systematically manage and improve customer experience across all touchpoints, integrating customer feedback into quality management processes. It is applied in service-oriented industries such as retail, hospitality, e-commerce, and public services, as well as in product-based companies seeking to enhance user satisfaction. The standard is used for designing, implementing, and evaluating customer experience strategies, particularly in contexts requiring compliance with Chinese quality management frameworks.
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