GB/T 27925-2011
ActiveEvaluation of business enterprise brand and guide of enterprise culture construction
商业企业品牌评价与企业文化建设指南
Application Summary AI generated
This standard provides a framework for evaluating the brand value and guiding the cultural construction of commercial enterprises, specifically within the retail, wholesale, and service sectors in China. It is applied by businesses to self-assess their brand management, customer perception, and corporate culture alignment, and is also used by third-party certification bodies for brand evaluation and accreditation purposes. The standard helps standardize brand development practices and supports quality improvement in service-oriented enterprises.
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