GB/T 27925-2011

Active

Evaluation of business enterprise brand and guide of enterprise culture construction

商业企业品牌评价与企业文化建设指南

Standard Type
GBT
ICS
03.120.10
CCS
A00
Status
Active
Issue Date
2011-12-30
Implementation
2012-02-01
Centralized Committee
中国商业联合会
Issuing Authority
中华人民共和国国家质量监督检验检疫总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for evaluating the brand value and guiding the cultural construction of commercial enterprises, specifically within the retail, wholesale, and service sectors in China. It is applied by businesses to self-assess their brand management, customer perception, and corporate culture alignment, and is also used by third-party certification bodies for brand evaluation and accreditation purposes. The standard helps standardize brand development practices and supports quality improvement in service-oriented enterprises.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.