GB/T 19038-2009
ActiveGuide to model and methods of customer satisfaction measurement
顾客满意测评模型和方法指南
Application Summary AI generated
GB/T 19038-2009 provides a standardized framework for designing customer satisfaction surveys, including model structures and statistical analysis methods. It is applied by Chinese enterprises and service organizations to systematically measure and improve customer satisfaction levels across industries such as retail, hospitality, and public services. The standard is used in quality management audits and market research to ensure consistent evaluation of consumer feedback.
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