GB/T 19018-2017
ActiveQuality management—Customer satisfaction—Guidelines for business-to-consumer electronic commerce transactions
质量管理 顾客满意 企业-消费者电子商务交易指南
Application Summary AI generated
This standard provides guidelines for organizations to manage customer satisfaction specifically within business-to-consumer (B2C) electronic commerce transactions. It is applied by e-commerce platforms, online retailers, and service providers to establish quality management processes for handling orders, deliveries, returns, and customer feedback in digital marketplaces. The standard helps ensure consistent service quality and consumer trust in online shopping environments across China.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.