GB/T 45749-2025
ActiveMarket and social research—Preprocessing and analysis for qualitative and quantitative data
市场和社会调查 定性和定量数据预处理与分析
Application Summary AI generated
This standard specifies the methods and procedures for preprocessing and analyzing qualitative and quantitative data in market and social research. It is applied by research institutions, consulting firms, and corporate market intelligence departments to ensure data quality and analytical consistency before drawing conclusions or making business decisions. The standard covers data cleaning, coding, transformation, and statistical analysis techniques for survey, interview, and observational data.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.