GB/T 44897-2024

Active

Market and social research—Guidelines for internet research

市场和社会调查 网络调查指南

Standard Type
GBT
ICS
03.100.20
CCS
A10
Status
Active
Issue Date
2024-10-26
Implementation
2024-10-26
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局、国家标准化管理委员会

Application Summary AI generated

This standard provides guidelines for conducting market and social research via the internet, covering methodologies, data collection, and ethical considerations. It is applied by research organizations, businesses, and academic institutions in China to ensure quality and consistency in online surveys, web analytics, and digital ethnographic studies. The standard is particularly relevant for sectors like consumer goods, public opinion polling, and social science research where internet-based data gathering is prevalent.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.