GB/T 44897-2024
ActiveMarket and social research—Guidelines for internet research
市场和社会调查 网络调查指南
Application Summary AI generated
This standard provides guidelines for conducting market and social research via the internet, covering methodologies, data collection, and ethical considerations. It is applied by research organizations, businesses, and academic institutions in China to ensure quality and consistency in online surveys, web analytics, and digital ethnographic studies. The standard is particularly relevant for sectors like consumer goods, public opinion polling, and social science research where internet-based data gathering is prevalent.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.