GB/T 44895-2024
ActiveMarket and social research—Guidelines for the questionnaire development
市场和社会调查 调查问卷编制指南
Application Summary AI generated
This standard provides guidelines for the systematic development of questionnaires used in market and social research. It is applied by research organizations, businesses, and government agencies in China to ensure the validity, reliability, and cultural appropriateness of survey instruments across various industries and public opinion studies. The standard covers the entire process from question design and formatting to pretesting and finalization.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.