GB/T 44145-2024
ActiveMarket, opinion and social research—Requirements for access panels
市场、民意和社会调查 可访问样本库要求
Application Summary AI generated
This standard specifies requirements for the management, maintenance, and quality control of access panels used in market, opinion, and social research. It is applied by research organizations and panel providers to ensure sample panels are representative, transparent, and ethically managed, covering recruitment, data collection, and panelist engagement processes. The standard is relevant for any industry conducting survey-based research, including consumer goods, public opinion polling, and social studies.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.