GB/T 43428-2023

Active

Digital analytics and web analyses for purposes of market, opinion and social research—Vocabulary and service requirements

市场、民意和社会调查中数字分析与网络分析 术语和服务要求

Standard Type
GBT
ICS
03.100.20
CCS
A10
Status
Active
Issue Date
2023-12-28
Implementation
2023-12-28
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局、国家标准化管理委员会

Application Summary AI generated

This standard defines terminology and service requirements for digital analytics and web analysis used in market, opinion, and social research. It applies to organizations conducting online surveys, social media monitoring, and website traffic analysis to ensure consistent methodology and reporting. The standard is relevant for research firms, marketing departments, and data analysts who need to standardize digital data collection and interpretation for business or policy decisions.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.