GB/T 43390-2023

Active

Market, opinion and social research—Guidelines for mobile research

市场、民意和社会调查 移动调查指南

Standard Type
GBT
ICS
03.100.20
CCS
A10
Status
Active
Issue Date
2023-11-27
Implementation
2023-11-27
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局 国家标准化管理委员会

Application Summary AI generated

This standard provides guidelines for conducting market, opinion, and social research using mobile devices, covering data collection methods, questionnaire design, and respondent engagement. It is applied by research agencies, businesses, and social organizations in China to ensure quality and consistency when gathering insights via smartphones, tablets, or mobile apps. The standard is particularly relevant for surveys, polls, and behavioral studies conducted in mobile-first environments.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.