GB/T 43389-2023

Active

Market, opinion and social research—Data analysis methods

市场、民意和社会调查 数据分析方法

Standard Type
GBT
ICS
03.100.20
CCS
A10
Status
Active
Issue Date
2023-11-27
Implementation
2023-11-27
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局 国家标准化管理委员会

Application Summary AI generated

This standard specifies data analysis methods for market, opinion, and social research, including techniques for processing survey data, statistical testing, and result interpretation. It is applied by research institutions, consulting firms, and corporate analytics departments in China to ensure consistency and reliability when analyzing consumer behavior, public opinion, or social trends. The standard covers both quantitative and qualitative approaches, guiding practitioners in selecting appropriate methods for survey-based studies.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.