GB/T 38372-2020

Active

Guidance for enterprise brand cultivation

企业品牌培育指南

Standard Type
GBT
ICS
03.100
CCS
A00
Status
Active
Issue Date
2020-12-14
Implementation
2021-07-01
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for enterprises to systematically plan, develop, and manage their brand value. It is applied across all industries in China as a strategic management tool for improving brand competitiveness and market recognition. The guidance is used by corporate strategy teams and brand managers to align brand cultivation with business objectives.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.