GB/T 34090.3-2017
ActiveInternet advertising—Part 3: Effect measurement requirements
互动广告 第3部分：效果测量要求
Application Summary AI generated
This standard specifies the requirements for measuring the effectiveness of internet advertising, including metrics for reach, engagement, and conversion. It is applied by advertisers, ad platforms, and measurement vendors in China to ensure consistent and reliable evaluation of digital ad campaigns across display, video, and social media formats. The standard supports procurement and auditing processes by defining how effectiveness data should be collected, calculated, and reported.
Related Standards
GB/T 21079.1-2011
Banking -- Secure cryptographic devices (retail) -- Part 1: Concepts, requirements and evaluation methods
GB/T 21078.2-2011
Banking—Personal identification number management and security—Part 2: Requirements for offline PIN handling in ATM and POS systems
GA/T 947-2011
Portable video/audio recording equipment for the individual enforcing policeman
GA/T 737-2011
Basic data items of security service supervision
GB/T 27702-2011
Information and documentation--Information retrieval(Z39.50)--Application service definition and protocol specification
GB/T 19688.2-2005/ISO 8459-2:1992
Information and documentation - Bibliographic data element directory - Part 2: Acquisitions applications
GB/T 18769-2003
Electronic transaction specification for bulk stock
GB/T 19688.4-2005/ISO 8459-4:1998
Information and documentation - Bibliographic data element directory - Part 4: Circulation applications
Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.