GB/T 34090.2-2017
ActiveInteractive advertising—Part 2:Delivery monitor requirements
互动广告 第2部分：投放验证要求
Application Summary AI generated
This standard specifies the technical requirements for monitoring and verifying the delivery of interactive advertisements, including metrics for impression counting, click tracking, and anti-cheating mechanisms. It is applied by advertising platforms, publishers, and verification vendors in digital advertising ecosystems to ensure accurate billing and campaign performance reporting. The standard is particularly relevant for programmatic advertising, video ads, and rich media formats across web and mobile environments.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.