GB/T 30350-2013
ActiveTelevision audience measurement guidelines
电视收视率调查准则
Application Summary AI generated
This standard specifies the basic principles, methods, and quality control requirements for conducting television audience measurement surveys in China. It is applied by market research firms, broadcasters, and advertising agencies to ensure the reliability and comparability of ratings data used for program evaluation and advertising pricing. The guidelines cover sampling, data collection, weighting, and reporting procedures specific to the Chinese television market.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.