GB/T 30350-2013

Active

Television audience measurement guidelines

电视收视率调查准则

Standard Type
GBT
ICS
03.100.20
CCS
A10
Status
Active
Issue Date
2013-12-31
Implementation
2014-07-01
Centralized Committee
国家标准委
Issuing Authority
中华人民共和国国家质量监督检验检疫总局、中国国家标准化管理委员会

Application Summary AI generated

This standard specifies the basic principles, methods, and quality control requirements for conducting television audience measurement surveys in China. It is applied by market research firms, broadcasters, and advertising agencies to ensure the reliability and comparability of ratings data used for program evaluation and advertising pricing. The guidelines cover sampling, data collection, weighting, and reporting procedures specific to the Chinese television market.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.