GB/T 26316-2023

Active

Market, opinion and social research,including insights and data analytics—Vocabulary and service requirements

市场、民意和社会调查(包括洞察与数据分析) 术语和服务要求

Standard Type
GBT
ICS
03.100.20
CCS
A10
Status
Active
Issue Date
2023-12-28
Implementation
2023-12-28
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局、国家标准化管理委员会

Application Summary AI generated

This standard provides a unified vocabulary and specifies service requirements for the market, opinion, and social research industry, including insights and data analytics. It is applied by research agencies, data analytics firms, and corporate clients in China to ensure consistent terminology and quality benchmarks when conducting surveys, polls, and data-driven studies. The standard supports procurement and evaluation processes by defining key terms and service delivery expectations for both domestic and international research projects.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.