GB/T 46970-2025
ActiveE-commerce products—General rules for consumer experience evaluation
电子商务产品 消费者体验评价通用规则
Application Summary AI generated
This standard provides a framework for evaluating consumer experience with e-commerce products, covering aspects such as usability, satisfaction, and service quality. It is applied by online retailers, platform operators, and third-party testing bodies to assess and improve the user experience of digital and physical goods sold through e-commerce channels. The rules guide systematic evaluation processes, including criteria selection, data collection, and result reporting, to support quality assurance and regulatory compliance in China's e-commerce sector.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.