GB/T 39911-2021
ActiveBrand valuation—Telecommunications industry
品牌价值评价 电信业
Application Summary AI generated
GB/T 39911-2021 provides a standardized methodology for evaluating the monetary value of brands specifically within the telecommunications industry. It is applied by telecom operators, regulators, and financial analysts in China to assess brand equity for purposes such as mergers, acquisitions, licensing, and financial reporting. The standard ensures consistent and comparable brand valuation practices across fixed-line, mobile, and internet service providers.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.