GB/T 36679-2018

Active

Brand valuation—Independent innovation enterprises

品牌价值评价 自主创新企业

Standard Type
GBT
ICS
03.080
CCS
A00
Status
Active
Issue Date
2018-09-17
Implementation
2019-04-01
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard provides a framework for evaluating the brand value of independent innovation enterprises, focusing on quantifying the economic impact of proprietary technology and R&D capabilities. It is applied in China for corporate valuation, investment analysis, and brand management within technology-driven industries, such as electronics, pharmaceuticals, and advanced manufacturing. The standard is used by auditors, financial analysts, and enterprise managers to assess intangible assets for mergers, acquisitions, or strategic planning.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.