GB/T 36679-2018
ActiveBrand valuation—Independent innovation enterprises
品牌价值评价 自主创新企业
Application Summary AI generated
This standard provides a framework for evaluating the brand value of independent innovation enterprises, focusing on quantifying the economic impact of proprietary technology and R&D capabilities. It is applied in China for corporate valuation, investment analysis, and brand management within technology-driven industries, such as electronics, pharmaceuticals, and advanced manufacturing. The standard is used by auditors, financial analysts, and enterprise managers to assess intangible assets for mergers, acquisitions, or strategic planning.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.