GB/T 36678-2018
ActiveRegional brand evaluation—Geographical indications
区域品牌价值评价 地理标志产品
Application Summary AI generated
This standard specifies the evaluation model, process, and requirements for assessing the brand value of products protected as geographical indications in China. It is applied by regional authorities and certification bodies to quantify the economic worth of local specialty products, such as Longjing tea or Puer tea, for purposes of brand promotion, investment attraction, and market positioning.
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