GB/T 36678-2018

Active

Regional brand evaluation—Geographical indications

区域品牌价值评价 地理标志产品

Standard Type
GBT
ICS
03.080
CCS
A00
Status
Active
Issue Date
2018-09-17
Implementation
2019-04-01
Centralized Committee
国家标准委
Issuing Authority
国家市场监督管理总局、中国国家标准化管理委员会

Application Summary AI generated

This standard specifies the evaluation model, process, and requirements for assessing the brand value of products protected as geographical indications in China. It is applied by regional authorities and certification bodies to quantify the economic worth of local specialty products, such as Longjing tea or Puer tea, for purposes of brand promotion, investment attraction, and market positioning.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.