GB/T 35779-2017

Active

Brand evaluation—City

品牌评价 城市

Standard Type
GBT
ICS
03.080
CCS
A00
Status
Active
Issue Date
2017-12-29
Implementation
2017-12-29
Centralized Committee
国家标准委
Issuing Authority
中华人民共和国国家质量监督检验检疫总局、中国国家标准化管理委员会

Application Summary AI generated

GB/T 35779-2017 specifies the principles,指标体系, and evaluation methods for assessing the brand value of cities. It is applied by government agencies, urban planners, and marketing organizations to measure and compare city brand strength for investment promotion, tourism development, and urban competitiveness analysis. The standard provides a systematic framework for evaluating intangible city assets, guiding strategic decisions in urban branding and public relations.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.