GB/T 35779-2017
ActiveBrand evaluation—City
品牌评价 城市
Application Summary AI generated
GB/T 35779-2017 specifies the principles,指标体系, and evaluation methods for assessing the brand value of cities. It is applied by government agencies, urban planners, and marketing organizations to measure and compare city brand strength for investment promotion, tourism development, and urban competitiveness analysis. The standard provides a systematic framework for evaluating intangible city assets, guiding strategic decisions in urban branding and public relations.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.